Our man is one in 59,350 people
Keeping up with and utilising new technology on behalf of its clients has been at the centre of OSP's success. Our man in Amsterdam last month was senior producer Richard Cobourne, who attended the three-day ISE Congress — Integrated Systems Europe. ISE filled the RAI Centre in Amsterdam to bursting with a record breaking almost 60,000 delegates — fulfilling the need for a pan-European forum for the emerging markets of professional AV, IT and electronic systems integration.
He wasn't just attending as a delegate (fascinating as it was), he was also speaking at a couple of closed user group meetings, giving his now popular, yet intriguingly entitled talk, "CAUTION: REAR STEERING" — a thought-provoking examination of how we communicate, and how we should communicate to specialist target audiences avoiding 'insider' jargon.
The show attracted professionals from every link in the technology delivery and systems integration chain, including manufacturers, distributors, dealers, contractors and consultants. ISE also drew ever-growing numbers of end customers, from fields as diverse as education, life sciences, sports, corporate facilities, hospitality and live events.
Richard was also invited to a number of well-known manufacturers' private viewings of new and emerging technology predicting and shaping the future — that will be generally available in one to two years for OSP's clients. OSP's commitment to emerging technology has paid dividends for its clients — for example OSP's use of transparent display screens on exhibition booths was as a direct result of a similar event in New York almost four years ago, giving our clients a healthy lead on many of their competitors.
On display was the application of new and old technology; emerging trend of gamification as a method of customer engagement; artificial intelligence and self-learning systems; Robotics 2.0; augmented reality; near and far field interactivity; the internet of things; both massive and tiny screens of every shape and size; projectors and sound systems; new methods of simultaneous translation; and lots of black boxes we didn't know we didn't know we needed!
The future looks bright and shiny, but determining what is 'hope' over 'reality' is the skill — and the huge opportunities which lie ahead together with the big shifts in media, marketing and consumer expectations. Watch this space!